In soccer, you can’t score without aiming the ball toward the goal. This same idea applies to fundraising for your Region. Setting a concrete fundraising goal gives your Region a clear plan for success. Setting goals can be tricky, so you must be SMART.
Specific – Do your research and determine the cost of the specific expenses your Region would like to cover with fundraising. What exact uniforms are you looking to buy? How much does it cost to enter or host a tournament? What additional fees exist? The more specific, the easier it is to formulate a plan.
Measurable – Establish concrete criteria for measuring your progress and set checkpoints throughout your fundraiser. For example, “By week one, I hope to raise 1/3 of my total goal.”
Attainable – To decide if your goal is attainable, focus on the logistics of the fundraiser. Will my chocolate arrive in enough time for me to fundraise and still meet my deadline? Do I have enough volunteers to make the profit I hope to achieve?
Realistic – Your goal must represent an objective toward which you are both willing and able to work to achieve. Make sure each volunteer has the time and energy to sell their required amount of cases. A goal can be both high and realistic; a low goal often exerts low motivational force.
Time-bound – You can attain your fundraising goal when you plan your steps wisely and establish a timeframe that allows you to carry out those steps. With no time frame tied to your goal, your group has no sense of urgency. If you anchor it within a timeframe such as “2 weeks before your first game,” your Region will work to meet the deadline.
SMART goals will set up your Region for guaranteed fundraising success!
Would you like to learn more about exceeding your goals with World’s Finest® Chocolate? Are you ready to kick off your fundraiser? Contact your local fundraising specialist today.